Umair Haque, Director, Havas Media Lab is the next speaker here and I have to say, he's got the coolest presentation yet. Like the way that he uses visuals to help tell his story.
Five Paths to Behavior Innovation:
- Stewardship is about the responsibility you have.
- Trusteeship. It's about the good, always playing on a level field. The more competition that there was in an industry, the less accurate their credit ratings were.
- Guardianship, the common good. All of the media we have today is not helping people look out for the common good.
- Leadership is about the challenge. It's about disrupting yourself and the status quo.
- Partnership is about the outcomes.
Perceived value is no longer a source of competition. Companies have to pay more to create actual value differentiation. i.e. -- More & more of the money that Starbuck's pays for coffee will have to go to actually paying more for coffee.
If Wal-Mart is ahead of the curve, then we're behind it.
His presentation was done using a new beta called prezi.com, it was damn cool!
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