Was reading Brand Experience Matters this evening and came across a link for this video about a grocery store in Germany and how it was redesigned for their senior shoppers. The Kiaser's store realized that they had a great opportunity to reach an older audience and, through their redesign, saw sales go up 30%. While I give kudo's to Kaiser's, wish that CBS allowed you to embed their video's rather then linking. But it's worth the time to watch & learn.
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March 28, 2009
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August 2009
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