burger king food is rally not that bad.but the place just yells sleezy at you as soon as you drive in the parking lot.its the whole package that needs redone. trh commenting on the Burger King article.
I've said here before, we eat at the Burger King in West Orange at least once/week. We like the food, true, but the main reason we go there is the indoor playground, a 3rd place for Sydney. She likes to go and play with other children and that's why we go. Although, she's starting to get a little old to keep playing there, but that's another (sad) story.
The Burger King we go to seems fairly clean and we go there oftern enough that they know us now, so that's nice. And I think that the staff is generally on their game. We've had the occasional mistake, but they take care of it right away.
Forget the commercials, better hire some people with half a brain that can acutally make the sandwiches. Last 6 orders I've made at the Spruce Pine, NC store weren't worth eating or not what I ordered. I'm tired of it. I like to get what I pay for and what I order. keril commenting on BusinessWeek article.
Nanette Byrnes, who wrote the article, made this comment while reading through all of the comments on the article:
I'm the author of the story and am reading this thread with great interest. It especially jumps out at me that a number of people who are negative on BK -- Cici and Terry among them -- actually think the food is better than McDonald's. Drive through is the biggest single business for both chains, so food would seem most important. But cleanliness is still a big negative for BK, and quality doesn't seem able to overcome that.
Yes, cleanliness is important to people in deciding where to eat, especially for children. Depending upon our tastes, we can put up with varying levels of cleanliness, I mean I eat street food, but we don't like our restaurants really dirty. And we want the staff to be able to handle our food requests.
Management at Burger King is trying to build the chain from the top down instead of how they should do it from the bottom up. The majority of the BK's in eastern OH, WV, and western PA (Pittsburgh) could care less if your sandwiches are cooked right. If I were to choose a burger from a fast food restaurant I would rather a Whopper than a McD burger of any kind. However BK needs to take some of those ad $$$'s and start training their help better to bring back the customers who have left for various reasons posted here. To BK the comments here seem to be constructive criticism read and then do something about your stores. Terry commenting on the Burger King article
See, here's the thing. NOTHING, not cool ads, or a great campaign on Twitter or doing some UGC on youtube overcomes a bad experience. There will always be people who don't like the ads you create, although I think the SpongeBob commercials were in very bad taste.
Burger King (BKC) gets a lot of buzz for its irreverent, often sexy ads. There's the "manthem," sung by men turning up their noses at "chick food" to get their hands on a Texas Double Whopper, and its Texican Whopper commercial featuring a short man in a colorful cape who's simply known as "a little spicy Mexican." This spring, the company has run a TV ad tie-in with SpongeBob SquarePants in which the fast-food chain's mascot, "The King," dances alongside curvy women with rectangular derrieres.Chuckles and kudos aside, CEO John W. Chidsey now has a problem. He has missed a sharp turn in consumer spending and sentiment. While competitors like McDonald's (MCD) blanketed the market with dollar deals this spring, Burger King stuck with ads that wooed its male "superfans"—and alienated thousands of parents. And sales in April alone show the results: a 7% rise for McDonald's as Burger King revenues remained weak in many markets after a dramatic fall in March. "That caught us a bit off guard," admits Chidsey, 46.
Burger King's Big Misstep - BusinessWeek.
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