Radio Program with David Polinchock of New York :: Social Media Professor

I was very excited to be the guest on Trey Pennington's Social Media Professor radio show this morning. We talked a great deal about the importance of brand stories and how social media can really enhance an authentic dialogue with your audience. One key thought that we discussed was that:

Technology should enhance the experience, not replace it.

We also talked a lot about the importance of sharing your story internally and making sure that your team is all telling the same story. Trey made an excellent point about how having a great story is like having a compass that guides you through all of the decisions you make. Liked that thought a lot.

So, you can click on the link below to hear the entire interview, which runs about 25 minutes. I've also included two articles I wrote about storytelling that might also be of interest to you. Trey does a great show, so if you've never listened to it before, make sure you check out his program. He covers a lot of great information there.

Radio Program with David Polinchock of New York :: Social Media Professor.

Download Are You Telling a Great Story

Download Are you Just Hunting

Comments

[Harry]

The key thought you mentioned represents one of the most important problems in the use of social media; for example in 2007 Segolene Royal (a French candidate for the presidency)concentrated her communication through her blog...in the end she lost because her readers weren't a representative group of voters.

[Marc]

Great post - especially the compass analogy.