I'm a little behind in giving a big congratulations for Todd Andrlik and his Power 150 report. A few months ago, Todd set about to create a listing of the top 150 marketing blogs (originally only UA based) and he created quite a stir. Aside from Technorati or maybe Alexa, there really wasn't a good listing specifically dedicated to marketing/advertising blogs and there sure were a lot of blogs out there! But Todd put some serious work on his list and it continued to grow and become a very respected resource in the blogosphere.
And now, in the ultimate show of how important the list has become, Ad Age has partnered with Todd and they’re going to be making his list part of their web site. This will give all of us a much higher visibility within the advertising community and I for one, welcome that! So a big shout out to Todd for all of the work he did getting the list together and for bringing Ad Age in as a partner to continue his passion!
Now, it’ll take some time to get everything together with Ad Age, so let’s see if you, my faithful readers, can help move us up in the rankings before they hit! I’m at 90 today, can you help us crack the top 50???
I’m very excited to announce that the Power 150 ranking of top marketing blogs is joining forces with Advertising Age, the world’s leading marketing and media publication. The Ad Age + Power 150 partnership will help make the list an even greater tool (more powerful) since Ad Age has a dedicated staff, a giant readership and more resources than I do. The Power 150 is already one of the standards by which many bloggers measure themselves. The hope is that Ad Age can help make it a standard by which the entire industry will measure them, and thus help boost the profile of the whole blogging community.Everything will be status quo for the immediate future, but soon Ad Age will be hosting the Power 150 on adage.com. Ad Age will likely/hopefully improve the list with a new design and the addition of some new bells and whistles. Jonah Bloom, editor of Ad Age, said the publication will use the Power 150 as the main editorial benchmark when referencing bloggers in print and online (i.e., “according to David Armano’s Logic Emotion, No. 15 on the Power 150 ranking of marketing blogs.”). Jonah also said that Ad Age will continue the Power Profile Q&A series, which I will remain involved with as an adjunct Ad Age contributor. As they manage the Power 150, Ad Age will surely be looking for advertisers and sponsors that are interested in reaching all walks of marketing executives, agencies, bloggers, podcasters and more - so if you’re interested in reaching this audience, please email me.