Experience Manifesto

Marketing Live | Hoe maakt u als marketeer het verschil?

Tonight, Sydney & I leave for the Marketing Live conference in Utrecht and we're both very excited about it. I'm going to try and have Sydney do some guest blogging next week, looking at the experiences we have through her eyes and I think that'll be fun for both of us.

One thing that's interesting for me is speaking at a conference when all of the information I've received is in a foreign, so I don't really get the entire feel for the program. So, I put the front page of the conference into Yahoo and this is what I got back:

Ventures which take the market as a main point perform better. But how do you get that outside world on the internal agenda? Marketeers make the difference by being enterprising. By their ring to stick out. By acting on abdomen feeling. But then you must provide also something. Certainly in these times. Is measure know! Accountability! But weet you now exact what produces your action? Or do you keep that kinder what vague? How you combine two worlds now those:

Good and rockly-hard measure feeling/entrepreneurship what you do? Where does the assessment lie? MarketingLive are event for the strategic marketeer, which want something more than superficial tales. With top participants and the best marketeers of the Netherlands, in the room and on the podium.

When I put it into Google for translation, I end up with this, some slightly different translations:

Companies that market starting to perform better. But how do you do outside world to the domestic agenda? Marketers make the difference by enterprising. By their neck to stabbing. By acting in belly feeling. But then you make something. Especially in these times. Measure is to know! Accountability! But do you know exactly what your actions bring? Or do you prefer vague? How do you combine those two worlds:

Good feeling / entrepreneurship and hard to measure what you do? Where is the balance? Live Marketing is the event for strategic marketers who want something more than superficial stories. With Top speakers and the best marketers in the Netherlands, in the room and on stage.

Just a reminder of how language can change the message and that it's really important to remember this when working with a global marketplace!

We'll be blogging and tweeting the conference, so check back on Wednesday to see what they have to say about these topics in another part of the world. And please let me know if you're going to be there or you're in Amsterdam and we'll make sure to get together!

Marketing Live | Hoe maakt u als marketeer het verschil?.

I'm Looking for Additional Speaking Opportunities

I've decided that it's time to get out more and hit the speaking circuit more then I already do. I'm in Utrecht next week at Marketing Live | Hoe maakt u als marketeer het verschil? and I really enjoy the opportunity to get out, meet new people and engage in the conversation about the future. And I usually get very good feedback on my presentations as well.

Mort Goldstrom, from the Newspaper Association of America had this to say about my presentation:

These days, many of us are so focused on the day to day that we lose sight of the incredible need to focus on future possibilities. David Polinchock makes you see the world through a different set of lenses and imagine new ways to think and grow. The endless opportunities for business growth spew from this man’s incredible creative mind in unimaginable ways. He is a talent you simply have to experience.

And Marcia Tabler, RAMA Consultant, has these kind words:

David’s presentations engage the crowd whether they are playing an audience participation game on screen or hearing about new technologies that will help their business. He’s always on the cutting edge and he doesn’t just deliver a speech - lives his message.

Generally, I speak about:

• Emerging trends, especially as they relate to technology
• Innovation
• The role of experience
• The future of advertising
• Emerging From a Recession with Emerging Media
• The Invisible Web and Ubiquitous Computing
• I've also frequently brought some examples of cool technologies with me, including AudienceGames, interactive cell phone games and augmented reality.

I've also done a number of experience walking tours around Manhattan and other locations. With advance planning, I can custom design a walking tour for you and your location, just let me know what you need.

In the past, I have spoken on the future of marketing in South America, the World Summit of Innovation & Entrepreneurship in Oman and across the country at industry events including SXSW, Cannes Lions, the Experiential Marketing Summit in Sydney, PICNIC in Amsterdam, GlobalShop, Ad Age Digital, The Retail Advertising Conference, ARM Expo, PROMO Live, PMA, the Virginia Healthcare Marketing Association and many POPAI events. Clients who have engaged me have included Razorfish, Microsoft, msnbc.com, MTV Networks, the Newspaper Association of America, Nokia, GSK, Pepsi, Nike, Ogilvy and the Custom Content Conference.

I have also taught classes for FIT, NYU, Columbia and Montclair State University, among others.

If you're interested in having me speak at your event, drop me an e-mail and we can check dates, explore content and discuss fees. I would like to help you see the world through a different set of lenses and imagine new ways to think and grow.

Download Current Polinchock Speaking Bio

Download Emerging-From-RecessionDBP